A renowned ayurvedic spa in Pune by Dr. Varada Sugwekar Sule. A very known ayurvedic spa had to rebrand. The whole idea was to create brand awareness online and offline. The target customers were local as well as from outskirts of the city who could avail ayurvedic spa treatments and assistance from doctor for the health problems. The ideation of branding started from space branding and travelled to media presence in newspapers, hoardings and related camps. Creating brand identity and corporate branding was a great result-oriented task from the feedback received from the customers.