An island resort near Pune. That’s the punch and USP of the brand. Marketed it in that way “The only island resort in Pune”. Jalsrushti being a nature resort, campaigns have always been constructed featuring the nature resort.
The brand identity and advertising not only concentrated on Pune audience, but other states too. The idea of branding and advertising 360 degree communication has always built brand awareness in the past years with a sheer success. Creative solutions, prominence in top magazines and campaigns on radio have utmost helped the brand to reach the sky and have got recognition in a very short span.